Brand identity design that stays consistent wherever your brand appears

It depends on the scope and on how quickly each stage is approved, because we do not move from exploration to design until you have chosen a direction. The proposal gives a date for each stage, so you know when you will see the first directions and when you will receive the guidelines and final files. If you have a fixed launch date, tell us on the call and we will build the schedule around it.

A short description of your business and customers, your current logo and files if you have them, examples of identities you like and dislike, and the name of the person who will approve decisions. We also need a session with the decision-maker at the start, because the identity brief is built on their answers. Starting with no logo or files at all holds nothing up: we build the brief from our questions and your answers.

We hand over the final identity files in their source formats: the logo in vector versions, the colour codes, the typeface names and the guidelines, in an organised folder where your team can find what it needs. Before we start, the proposal states what passes into your ownership. If a typeface needs a commercial licence from its owner, we tell you before we build it into the identity.

Only in exploration: moodboards, early directions and mock-ups. The final logo is drawn and approved by a designer, because a logo has to be original and built from clean lines that work at every size. If you share anything confidential about your project, tell us and we will keep it out of AI tools.

Yes. We start with what your customers already recognise: a colour, a shape in the logo, the way your name is written. Sometimes updating the typefaces and colours and writing clear guidelines is enough; sometimes the brand needs a new identity. We keep what deserves to stay, so that your customers still recognise you, and we explain our reasoning in the identity brief before any design begins.

Yes, and each has its own page explaining how we work. When we produce them after the identity, they follow the same guidelines from the start, so you never have to explain your brand again to someone new. If your identity is already in place, you can start with one of these services directly: we work from your current guidelines and ask about anything they do not cover.